Thursday, May 29, 2014 | Ari Jai

New Music Video: Sterlen Roberts!

Bay Area Rapper and Producer Sterlen Roberts releases his latest Music Video, "Ur Mine" from his upcoming album, Alivenwell.

Sterlen Roberts has been creating a buzz for himself nationally and across the Bay Area for quite some time now. He's worked with many extraordinary talents, such as, Flo Rida, Keyshia Cole and DeVante Swing from R&B group Jodeci, and he is the son of Grammy Nominated Minister of Music, Steven Roberts.

Not only has Roberts worked with some of the biggest names in the music industry, he has recently been dubbed an MTV "Artist to watch," and has returned to to give us a first-hand description about his latest work.

His new single, "Ur Mine" is the first official music video released from his upcoming album, Alivenwell. Robert's is no stranger to the music game, and the story behind his latest video has not only caught viewers off guard, but has even brought some to tears.

"I came up with the concept of the album because I felt like with all of the social media, we have lost what makes us human. When I recorded "Ur Mine", basically, the song wrote the video, and in it, I was talking to my future wife exactly how I would want to talk to her. I didn't care about being #1 on iTunes or a radio hit. When you close your eyes and allow yourself to feel the track, you see the video."

The video features a beautiful leading lady, Model Aarendy Gomez, who plays the role of Sterlen's love interest. The story tells of a man and woman who are in love, but find their relationship tested when one of them learns that they are critically ill.

Though this concept may not be what most Rap fans would expect, Sterlen Robert's ability to lyrically finesse the track and visually captivate the audience will, without a doubt, put an end to any speculation. He is a multi-faceted artist whose talent extends beyond music. Unbeknownst to most, Sterlen wrote the song, created the concept and directed the video. His artistic vision is astounding, and fans will have the opportunity to see a true genius at work.

"I went into this not caring about what people thought, instead, I lead with my heart. I can do a million sub bass 808 tracks, but these songs last a lifetime. At the end of the video it turns out that I was the one who was sick all along, and Aarendy [the lead] was the one taking care of me. I just wanted everyone to understand that it doesn't matter who is taking care of whom, when you love someone it's all the same."

Sterlen has definitely set the bar high for himself with this video, and when asked about his next single he replied, "I have not decided what my next single will be, but now that my heart is out of the way I'm sure I will be looking to make an impression on iTunes!"

Keep up with Sterlen Roberts on all of his social networks!

Twitter // @SterlenRoberts1

YouTube // SterlenRobertsVEVO

Facebook // Sterlen.Roberts

Instagram // Sterlen Roberts

Connect with Arrendy Gomez on Facebook and Instagram!

Facebook // Model Aarendy Gomez

Instagram // @Arrendy

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